Also known as "city of parks", Holguín possesses 19 museums, a theater, 27 culture houses, 9 art galleries, and 97 professional groups in the fields of theater, music, dance, and others. Thus, Holguín ranks among the first provinces of Cuba regarding culture. In addition, Holguín celebrates every year the Fiesta de la Cultura Iberoamericana, which scope is providing an approach of the people of countries sharing similar cultures and roots.
The Romerías de Mayo is another relevant cultural event taking place in Holguín. This festivity, sacred and pagan at the same time, starts with a peregrination to the Loma de la Cruz (hill of the cross), a mass, and ends with the joyfulness of music and dance.